Think of ANY online expert or authority you look up to. Chances are, you look up to them because they have what you want, right? Maybe it's the sold-out program or the huge audience, or the impact they are having.
But there is probably something else they have that you may not have noticed (until now!) Have ya ever noticed... they are really good at communicating what they do!
They use clear, specific, and simple language to convey their expertise! I mean, can you show me ANY Thought Leader today who isn't known for something specific? ...that hasn't "niched down" into a specialized area of expertise?
So, the real question is: is it just a coincidence that all Thought Leaders have that in common?!
NO! In fact, it's knowing their specific NICHE and communicating it the right way that allowed each of them to become the thought leaders and experts that they are today, and it can do the same for you!
Because if you're like most struggling entrepreneurs I meet, the biggest HURDLE that keeps your business at a complete standstill is that darn rock-in-your-shoe question:
“What niche should I choose?”
Which of these questions play on a loop the loudest in your head?
- Who do I help?
- Why not just help everyone?!
- What if someone's already doing what I want to do?
- What if I choose the wrong niche?
- What if I offer the wrong thing to my audience?
Look — we all know that analogy of the plane that leaves LAX for JFK and what happens if it’s just ONE degree off. By the time it hits New York, it’s hundreds of miles off-course!
Well heck! Choosing the wrong niche won’t just send you hundreds of miles off course… it’ll send you to a completely different planet!
And that very thought keeps so many entrepreneurs stuck.
The fear of wasting six months or even six years going in the wrong direction, choosing the wrong industry, creating the wrong course… causes most entrepreneurs to NEVER start at all.
And every single entrepreneur who gets stuck here — and stays stuck here — is making one of the BIGGEST mistakes that are guaranteed to keep them from building a business that creates an impact and gives them the life they want.
And the worst part? They don’t even REALIZE they’re making a mistake that’s costing them thousands of dollars, countless months of wasted time, and an immeasurable amount of lost impact (and maybe you didn’t realize it either… until now).
This is a mistake I want to help you fix.